Happy Monday and welcome back to your favorite newsletter 🗞️ This week, we got some lawsuit news, stats on the first-ever Pro Cheer match, how YOU can win an all-expenses-paid trip to the final, and more! In today’s newsletter: Varsity Brands to pay $1.1M in lawsuit settlement First Pro Cheer Match reaches 1.6 million viewers Win a VIP trip to the Pro Cheer League Championship Help shape mental health support in cheer Latest results + bids & more! Courses | Digital Tools | Advertise |...
9 days ago • 3 min read
Hey, friends! Welcome back to our newsletter – the weekly recap that brings you the latest cheerleading news. Here’s what has happened in the past week… Psst... Anyone who attended the BCA Bid Battle? Did you spot us on the big screen? 👋 In today’s newsletter: Tournament of Champions reveals invited teams Pro Cheer match 1 recap CheerForce Golden Girls competes in England Andy Simon celebrates 100K YouTube milestone Help shape mental health support in cheer Latest competition results & bids &...
16 days ago • 2 min read
It was a MAJOR weekend (literally) and we saw tons of great cheerleading! We always say "this season is going to be insane" - and it is no less true this year 🤯 A lot is happening worldwide, and we are here to explain it all to you. Let's get started... New here? Join 5,000+ cheer fans – sign up here.Don’t keep us a secret: Share the newsletter with a friend.Questions or feedback? Just hit reply – we read every message. In today’s newsletter: AIA launches ‘Best of the Best’ for Global...
23 days ago • 3 min read
Welcome back to your favorite cheer newsletter! We're finally back after the holidays, and hope you all enjoyed some time off ✨ There is no time to waste, as both The Majors and the start of the Pro Cheer League are happening this week. Let the 2026 part of the season begin! New here? Join 5,000+ cheer fans – sign up here.Don’t keep us a secret: Share the newsletter with a friend.Questions or feedback? Just hit reply – we read every message. In today’s newsletter: It's Majors week! What to...
about 1 month ago • 3 min read
Welcome to the final newsletter of the year! The cheer year of 2025 is almost a wrap and we'll be back in your inbox in January 💙 We have a ton of news for you this week - mixing the good, the bad, and the ugly... In today’s newsletter: Pro Cheer League coming to national U.S television Convicted cheer coach faces 165 years to life sentence Cali Relentless invents new level 7 basket Varsity likely to go public in coming years Quick 2025 newsletter recap & more! New here? Join 5,000+ cheer...
about 2 months ago • 3 min read
Happy Monday, and welcome back to your favorite cheer newsletter 💙 Keep reading for news about the Pro Cheer League (explained here), a new show to watch, a trip down memory lane, and an extremely rare achievement... New here? Join 4,900+ cheer fans – sign up here.Don’t keep us a secret: Share the newsletter with a friend.Questions or feedback? Just hit reply – we read every message. In today’s newsletter: Pro Cheer League introduces game-based format LEGENDS episode 2 features World Cup...
about 2 months ago • 2 min read
Welcome to another week in the cheerleading world! It's a special newsletter this week, because we only have good news 🫶 Enjoy while it lasts... New here? Join 4,900+ cheer fans – sign up here.Don’t keep us a secret: Share the newsletter with a friend.Questions or feedback? Just hit reply – we read every message. In today’s newsletter: Cheer for the Cure raises $170K+ for cancer research New series about the Large Senior division New end-of-season showcase in Texas Pro Cheer League podcast...
2 months ago • 2 min read
Hey, friends 👋 Welcome back to our newsletter – the weekly recap that brings you the latest cheerleading news! New here? Join 4,900+ cheer fans – sign up here.Don’t keep us a secret: Share the newsletter with a friend.Questions or feedback? Just hit reply – we read every message. In today’s newsletter: Private equity’s growing influence in cheerleading Free 5-day mini-course for coaches (starts Monday!) Upcoming showcases Cheerleading gift guides Pro Cheer League newsletter coming on Friday &...
2 months ago • 3 min read
Hey, friends 👋 Welcome back to our newsletter! We've got a ton of updates for you today, and a lot of exciting announcements... Plus: the holidays are coming fast, so don’t miss our cheer gift guides – perfect for athletes, coaches & fans alike. In today’s newsletter: New ONE PRIME Finals event Showcase drama & upcoming ones Exciting announcement for coaches Team Sweden All Girl Premier nominated for Swedish Sports Awards European Cheer Union renamed ICU Europe & more! First time here? Click...
3 months ago • 3 min read