Hey, everyone 👋 Welcome back to our newsletter—the weekly recap that brings you the latest cheer news (and explains what it means)!

Today, we have a mix of updates – some fun and some, well, less fun. The world of cheerleading, right?

In today’s newsletter:

• New USASF cheer rules format
• Top stunts of 2025 - Summit results coming today
• Inside look into Varsity + BSN Sports
• Minnesota vikings male cheerleaders backlash
• Inside look into FloSports
• & more!

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main news 🗞️

New USASF Cheer Rules Format

📰 The news: The USASF Cheer Rules have been redesigned and are now available in a new grid-style layout. The document style has been adjusted for easier reading and clearer understanding of what’s allowed at each level. If you’ve used the Varsity or United scoring systems before, the format will feel familiar.

It's important to note that no rules have been changed (since those published in May) - only the presentation and design.

🌟 Why it matters: The updated format makes skill progression simpler to follow and understand. We all benefit from simpler ways to understand cheerleading rules, and this makes the document less confusing and more accessible!

📅 What’s next: You can find the updated rules document here. We suggest you review it to familiarize yourself with the updates before the season kicks off.

Top Stunts of 2025 - Summit Results Coming Today

One down, two to go… The Worlds results are out, and next up is The Summit!

Be the first to know the results by joining us for the live YouTube premiere TODAY at:

• 🇺🇸 New York: 4:00 PM
• 🇺🇸 Los Angeles: 1:00 PM
• 🇬🇧 UK: 9:00 PM
• 🇪🇺 Central European Time: 10:00 PM
• 🇦🇺 Melbourne: 6:00 AM (sorry!)

Watch here + comment your result predictions in the live chat:

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(D2 Summit results coming next, so stay tuned!)

buzzing this week 🐝

🔍 Inside the Multibillion-Dollar Dallas Empire Powering Youth Sports and Cheer Across America [D Magazine]

• An inside look into Varsity and BSN Sports - covering their history, business models, market share, recent lawsuits, and vision for the future. Grab a snack and read (or listen) to this very insightful article. Find it here.

💰 $10,000+ for a Season of All-Star Cheer

• Many all-star cheer families report spending up to (and even well over) $10,000 per season. Or that's what we thought... If you think that sounds like a lot, have a look at the comments. How much does a season cost for you? Do you think it’s reasonable?

🤬 Minnesota Vikings Rally Behind Two New Male Cheerleaders After Online Backlash [NBC News]

• "Two new male members of the Minnesota Vikings cheerleading squad are facing backlash online, with some critics calling for boycotts and accusing the team of going 'woke.'" Watch here.
• Sigh... Not only is this incredibly sad and infuriating, but funny how they don't know that cheerleading actually began as a male-only activity...

📺 This $200 Million Sports Streamer Is Ready to Take On ESPN and Fox [Fast Company]

• "FloSports built a profitable alternative to Big Media by hitting ’em where they ain’t, and now it’s ready to go head to head with the big boys." Read/listen here (you can still listen to the article without a subscription).

Competitions 🏆

RESULTS & BIDS:

🇨🇳 China: The World Games 2025​

🇦🇺 AU/NZ: AASCF NSW Battle (Australia), CheerCon Champions League TAS (Australia), Eutopia Cheer & Dance (Australia), SA State Championships​ (Australia), NZ Majors (New Zealand)

UPCOMING:

🇦🇺 AU/NZ: AASCF WA State Championship (Australia), CheerCon VIC State Series (Australia), Pan Pacific Cup International Championships (Australia)

We can't cover all competitions - these are only some select events.

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