Can you feel it..? Fall cheer season is in the air! 🍂 We've got a bunch of news for you today, so we'll keep this intro short. Here's what's happened since last week...

In today’s newsletter:

• New abuse lawsuit filed against Varsity Brands
• New cheer show coming in 2026
• Cheerleading-inspired Louboutin show
• Updated 2025/2026 Large Senior lineup (again)
• & more!

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main news 🗞️

New Abuse Lawsuit Filed Against Varsity Brands

📰 The news: Varsity Brands has been named in a new lawsuit filed in Georgia, alleging the company failed to protect athletes from a former cheer coach. It’s the first major case against Varsity since its sale to KKR (explained here) and follows a quieter period without similar new lawsuits.

🌟 Why it matters: The filing brings renewed attention to Varsity’s influence over the U.S. cheer market through its reported ties to USA Cheer and USASF (organizations it has supported and helped establish). The company had recently seen an improved credit outlook and a shift in focus toward new ventures like the Pro Cheer League, signaling confidence that its legal troubles were largely in the past.

📅 What’s next: Varsity has denied the claims, saying athlete safety remains its top priority. You can read the full article here. *Trigger warning!* Please skip reading it if you need to.

👉 Dive deeper: Check out our lawsuits & investigations archive to find past coverage on Varsity and USASF cases, gym lawsuits, Rockstar Cheer investigations & more.

New Cheer Show Coming in 2026

A new cheer-focused show, called "The Next Step: Cheer", is set to premiere in Canada and the UK in spring 2026. Produced by the team behind The Next Step, it will feature some returning cast members alongside Canadian all-star cheerleaders.

Not many details have been shared yet, but a teaser trailer is already available:

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In case you missed it: another cheer show, NBC’s mockumentary-style comedy "Stumble", is premiering this fall. Learn more here.

buzzing this week 🐝

🏈 Cheerleading-Inspired Louboutin Show [Christian Louboutin]

• To debut its Women’s Spring/Summer 2026 collection, world-famous designer Christian Louboutin put on a show inspired by American homecoming games. The show featured mascots, football players, a marching band, and, of course, cheerleaders. See the show and images here.
• It’s not the first time we’ve seen a designer brand take inspiration from cheerleading. In its “V for Versace” campaign, Versace featured real athletes from Paris Cheer! See our interview with them here. Fun fact: they even got to keep some pieces from the shoot!

👀 The Updated 2025/2026 Large Senior Lineup (Again)

• The past few months have been one Large Senior division update after another. It started with Top Gun Revelation joining the division, followed by Woodlands Elite Generals and CJA Bombshells. Since then, two teams have left: KC Cheer Fearless (now Medium All Girl) and Revelation (now Small All Girl).

🏫 South Jersey Storm Celsius Theme Reveal

• "Traditional cheerleading isn't boring. It's bold, sharp & commanding. We're not here for trends, we're here to remind everyone why this sport earned respect in the first place. Welcome to Celsius University." See reveal.

Competitions 🏆

RESULTS & BIDS:

🇦🇺 AU/NZ: NSW AASCF All Star Classic (Australia), Infinite Spirit Spook-Tacular (Australia)

🇺🇸 US/CA: JAMZ Reload *to be updated* (California), Spirit Championships Best of the Bay (Florida)

UPCOMING:

🇦🇺 AU/NZ: WA Cheercon Champions League (Australia), QLD AASCF All Star Classic (Australia)

We can't cover all competitions - these are only some select events.

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